(Universidad de Cuenca, 2023-08-09) Alvarado Inchiglema, María Eduarda; Alvarado Aluma, Reynel Alberto
The alternative genre in Ecuadorian music has not received enough attention from the mass
media. Despite this, many artists from different cities in the country have decided to self manage to create, write lyrics and express the reality and sensitivity of today's Ecuadorian
youth. In my degree project, I propose the creation of an editorial product that uses graphic
design and illustration to promote alternative music. The idea is to create a book of illustrated
postcards that reflects the personality and style of each chosen artist, in order to motivate
young tourists to discover and give this musical genre a chance.
