Administración Turística

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Análisis de la importancia del servicio al cliente en el Museo Pumapungo
(Universidad de Cuenca, 2022-09-27) Zambrano Portilla, Bárbara Johanna; Barzallo Neira, Cristina Andrea
Through this study we have been able to determine how important customer service is at the Pumapungo Museum, since it has been shown that due to deficiencies such as: the lack of interest shown by the staff for visitors, an interrogant that in the survey conducted, reflected dissatisfaction on the part of visitors, thus yielding a result of 43.3% of those who are dissatisfied with this situation. Secondly, aspects such as: the communication used to address tourists, or shortcomings in terms of accessibility, are comments found in the museum book that cause havoc with visitors, affecting the image of the museum and in turn causing a bad experience, which in time becomes negative publicity for the place. In order to alleviate these deficiencies, some strategies have been proposed to help change or improve the reception area, create a response system for complaints and claims, train staff, among others. Keywords: Service. Customer service. Experience. Visitor.
Análisis de los atractivos naturales y culturales para potenciar el turismo en la parroquia Ducur, cantón Cañar
(2016) Pomaquiza Yupa, Nelly Cristina; Barzallo Neira, Cristina Andrea
.Taking in to account the importance of the cultural and natural richness of Ecuador, and that because biodiversity and multicultural is the touristic area has blossomed over the last few years. This research paper consists on an analysis of the natural and cultural attractions in Ducur, it is a mall city which is located three hours from Cuenca, on the road to the coast, in the province of Cañar. Ducur within its 17 communities covers a variety of flora, fauna, culture and traditions that just a few communities have managed to keep. This investigative paper collects information of natural attractions and cultural in the region,which does not have many tourist influences, several places are visited by local people who are unaware of the meaning and an attractive of Ducur. The attractions are easily accessible in the reared some mall roads that are not far from the main road. The authorities of the communities consider the attractions can be a major factor on this population development and could enhance their economic income. This is one of the reasons that has promoted projects often entrepreneurship in the agricultural land fishing communities.
Análisis del potencial turístico de la parroquia Tarqui para desarrollar turismo rural
(2016) Ortega Illescas, Lizandro Vinicio; Barzallo Neira, Cristina Andrea
The Tarqui Parish is a rural parish of Canton Cuenca, characterized by their daily tasks such as milking cows, agriculture, animal husbandry and poultry. It has several resources that can be used to improve the quality of life of the inhabitants. Tourism is an activity that not only generates economic returns also helps preserve and protect the natural, cultural, tangible and intangible resources. This paper is focused on analyzing the tourism potential of the Parish Tarqui especially for developing rural tourism is a type of tourism that is growing day by day. For this reason this paper makes an analysis of the current situation of the parish Tarqui for important data that allows us to make a better proposal. Besides mapping attractions and tourist facilities available in Tarqui it is done and finally two routes designed for a full day of activities.
Análisis para la creación de un portafolio de productos turísticos del cantón el Tambo
(2016) Mayancela Nivelo, Ana Lucia; Barzallo Neira, Cristina Andrea
The present research paper was conducted in the Canton El Tambo, province of Cañar. The general objective is to analyze the actual tourist attractions of this city in order to create a portfolio of them. As well as it reflects on its use to expand Tambo´s tourism offer. The specific objectives are: "To analyze the information about the tourist attractions of the canton el Tambo; identify the tourist products of the canton; identify optimal distribution channels for the expansion of the tourism portfolio". The research method used was qualitative and quantitative, descriptive observation, classified methods on the field. The main findings of this paper were: the evolution of tourism in Ecuador and the Canton El Tambo, how tourism has evolved over the years and the entities that have helped on this development. Learn all the fundamental aspects of the canton el Tambo, enabling the development of the local economy, through agricultural and livestock production; private entrepreneurship and because of remittances household savings; and allowing access to all basic services to the local population. To understand that this canton has a wide variety of cultural and natural attractions that allow tourists to perform various tourist activities, such as visit to museums, the archaeological complex, travel in the auto Ferro, to be in touch with nature, have a healing rituals, mythological mountain climbing and finally to delight your palate with the typical gastronomy.
Propuesta de señalética turística para el centro de turismo comunitario La Carbonería, del cantón Cañar
(2016) Pomavilla Bermeo, Nube Rocío; Barzallo Neira, Cristina Andrea
Tourism is a developing industry which main source of growing is based on offering products and services through local, national or international marketing, which requires organization, development and management in tourist destinations. In 2011, six centers of Communitarian tourism were created in order to enhance this type of tourism, the community "Sumak Pacha" pueblo Cañari, is founded to improve the economy of the indigenous communities of this region. Among this centers, we can find the coal yard located in the community of Shayak Rumi, belonging to el Cañar Canton, the same that lacks of a system of signage that could provide information, guidance and restriction on actions contributing to negative impacts, especially in fragile areas such as the Carbonari primary forest. This ecological training as well as the cultural manifestations also lack of the proper guidance and laws of protection, to prevent future damage that can be no intentionally done because of ignorance or miss education. To raise the awareness of the agents that interact directly with visitors, community members and excursionists in general; this fact motivates the implementation of a signage system conducive to preserve this resource so important and unique and above all to contribute to the effective development of the local community. In this perspective a new initiative arises, a process of strengthening of the Community tourism center the Carbonari, as well as to study the management of the implementation of signage at sites and routes (resources), with nuances and dimensions that do not alter the habitat of the species, or that could cause damage to the environment. In this way, tourists arriving at the Center will guide you through graphics and informational signs aimed to the development and strengthening of the tourist activities.

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Browsing Administración Turística by Author "Barzallo Neira, Cristina Andrea"