Hotelería-Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/57

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Análisis comparativo de la posición competitiva de Airbnb con Booking y Expedia en la ciudad de Cuenca
(2019-09-11) Riera Rea, Vanessa Nathaly; Sánchez Tirado, Wilson Xavier; Astudillo Durán, Silvana Vanessa
In the course of time the hotel industry has been evolving and taking great importance in the mind of consumers, as a result, different virtual platforms that provide a wide range of formal and informal accommodation have been created, in order to save time and allow quick access to make a reservation. Each platform is constantly striving to occupy the first place in reservations, which is why this graduation work includes a comparative analysis of Airbnb’s competitive position with Booking and Expedia in the city of Cuenca. For this purpose, the ANOVA statistical test was used to compare services, rates and valuations of the three platforms. The results indicate that there is evidently a difference with respect to the service and tariff variables, while in the valuations given by each guest there was no variety among the three case studies. On the other hand, Airbnb’s competitive level in informal accommodation is high compared to Booking and Expedia, whereas the latter two offer a wide range of regulated accommodation; as a result of the averages, Airbnb has a competitive advantage over Expedia in relation to services, but Booking leads with a greater offer for this variable. Airbnb and Booking’s per-night rate shows minimal rivalry, but Expedia has high prices. At the same time, these three platforms face the same assessment.
Análisis de la innovación en los productos y los procesos en los hoteles de la ciudad de Cuenca
(2019-05-10) Orellana Albarracín, Marcia Cristina; Astudillo Durán, Silvana Vanessa
The hospitality industry has been a very important economic source at the global level over the past few years, it has evolved causing major changes, with a wider range of hotels, with advanced concepts toward a more innovative hosting and a market that includes new segments. Therefore, it is important to know the movements of the hospitality industry to adapt to the changes caused by different factors in the environment. For this reason, the present research work is based on knowing the innovation of products and processes in the hotels of the city of Cuenca between the years 2016 and 2017. The study was carried out in 80 establishments through surveys to the owners or managers, with the purpose of knowing about the identification of companies, the typology of innovation and the effects of innovation. In addition, a study of innovation in local hotels compared with the trends at the international level using the tool of benchmarking was carried out. The results show that the hotels in the city of Cuenca innovate more in significantly improved products than in processes. The effects are improved quality, increased in customer satisfaction, improvement in the company´s image and profitability. While the assessment of benchmarking marks a disadvantage in the innovation of the hotels of the city of Cuenca in comparison to the trends of the international hotels.
Diagnóstico del cumplimiento del modelo Servqual en el Hospital José Carrasco Arteaga - 2016
(2017) Peña Brito, Daniel Agustín; Astudillo Durán, Silvana Vanessa
The purpose of this research project is to diagnose the José Carrasco Arteaga Hospital through the Servqual Model and its five dimensions (tangible elements, reliability, responsiveness, security and empathy), based on the expectations and perspectives of the users surveyed. This model will identify the areas where the hospital can improve its level of care to patients. The perspective of the work will be both qualitative and quantitative, due to the fact that we want to know aspects that are non-measurable in nature, and in turn, we will also need quantitative parameters for research. This survey will present 22 items divided into 5 dimensions evaluated by a Likert Scale from 1 to 7 points, where the hospital users first qualify their expectations of the service to receive and then qualify their perspectives of the service received. The public health services in our country have become vital, for many decades and even more so in these times where the role of the Government as administrator is in doubt. The affiliates will play a fundamental role as judge and part of the services provided by this entity Another important role of the Government is to guarantee a good service to its members, not only by enforcing minimum standards, but also to guarantee optimum international processes and quality systems for each area involved.
El perfil emprendedor hotelero en la ciudad de Cuenca, Ecuador. Análisis en hoteles de tres y cuatro estrellas
(Universidad de Cuenca, 2020-10-23) Heredia Delgado, Erika Alexandra; Jiménez Barros, Andrea Carolina; Astudillo Durán, Silvana Vanessa
This research paper analyses the hotel entrepreneurial profile of Cuenca city, based on an analysis of entrepreneur’s sociodemographic and motivational characteristics, in addition to the external factors that limited and facilitated the creation of hotel companies. For this research, a descriptive and exploratory quantitative methodology was established; data were collected through a cross-sectional survey, applied to 41 three-star and four-star accommodation establishments in the city. The research results show that the hotel entrepreneur of Cuenca city, embodies peculiar traits such as innovation, self-confidence, responsibility, creativity, and perseverance. Similarly, it is noted that market opportunity is the external factor with the greatest positive influence when undertaking, this due to the existence of economic capital that favored the creation of hotel companies. In turn, the taste for work, family motivation and a sense of improvement were their main motivations. However, unfair competition is perceived as the largest obstacle. The research becomes interesting for governments to intensify support for hotel entrepreneurs in terms of tourist regulations and promotions, more than this, seeking to help future hotel entrepreneurs at all stages of entrepreneurship.
La intención emprendedora en los estudiantes universitarios de la carrera de Hospitalidad y Hotelería de la Universidad de Cuenca.
(Universidad de Cuenca, 2021-04-22) Alvarado Moscoso, María Clara; Cajamarca Gómez, Paola Belén; Astudillo Durán, Silvana Vanessa
The present research project has the purpose of determining the entrepreneurial intention in the university students of the Hospitality and Hotel Management career of the University of Cuenca, through the analysis of the desirability, viability and intentionality towards the creation of companies, as well as the factors that influence this decision; in the same way, there were identified the personality attributes that students possess that could be considered representative of an entrepreneur. The research has a sample of 197 students and the methodology used consisted of a descriptive cross- sectional analysis of a quantitative nature. The results show that the vast majority of students consider it desirable to create a company, however they also consider it difficult to do so currently, for this reason a low percentage of them, mostly women, have the firm intention of creating a company; furthermore, they consider that the main factors or obstacles that influence in this decision are the access to financing and the existing competition. In turn, it was found that most of the students have attributes such as adaptability to changes, curiosity to know new things, imagination, enthusiasm and also consider it important to have autonomy at work; furthermore, a greater number of male students feel self-confident compared to female students and on the contrary, a greater number of female students consider themselves persevering people compared to males. Therefore, it is concluded that, despite the fact that students have several attributes that are ideal in an entrepreneur, there are few who have the intention to create a company, this because they mostly consider it not viable in current times due to the influence of various factors, including the personal, social and economic ones.
Plan de marketing para los alojamientos comunitarios pertenecientes a las comunidades de Sisid Anejo y Caguanapamba
(Universidad de Cuenca, 2023-08-14) García Contreras, Erika Adriana; Narea Simbaña, Elizabeth María; Astudillo Durán, Silvana Vanessa
This intervention project is focused on the creation of a marketing plan aimed at community accommodation belonging to the communities of Sisid Anejo and Caguanapamba, which are located in the province of Cañar, these communities form part of the Pakariñan Community Tourism Network. This project contains information information about the Network, in addition to containing detailed information about the accommodations community members of the communities of Sisid Anejo and Caguanapamba and their intervention within the community accommodation framework; These communities are the central axis of the project. TO Throughout the project you will find information such as: a general analysis of the Network and about the communities that make it up, a study of the characteristics of the communities mentioned above, the characteristics of the accommodation in each community, an analysis situational and as a final part the development of different marketing strategies from an analysis and diagnosis in various aspects.

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Browsing Hotelería-Pregrado by Author "Astudillo Durán, Silvana Vanessa"