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Guía metodológica y operativa para la implementación de casas de huéspedes en la ciudad de Cuenca
(2019-09-16) Arizaga López, Paúl Antonio; Delgado Oleas, Nancy Karla
The aim of this intervention project is to create a methodological and operational guide for the implementation of guest houses in Cuenca, 2018-2019. This study was carried out using a mixed approach methodology through a quantitative study based on the compilation of data from the Ministry of Tourism as well as from different web sites in order to deepen the reality being studied. Variables such as location, capacity, services, advantages, and prices were considered in the study. Afterwards, a qualitative approach was applied using interviews so as to know the perception regarding the current situation of the hotel industry. As a result of this study, it could be perceived that the formal supply of guest houses is not enough for the boom of tourism. Besides, there is a huge informal supply which does not have license and operates without any inconvenient. This situation turns into an unfair competition difficult to overcome for the businessmen who have invested and want to work legally. This circumstance should be checked and improved for the benefit of the economic, cultural, and touristic development of the region. Key words: methodological guide, guest houses, service, lodge, tourism