Plan estratégico 2020-2023 para la Cámara de la Pequeña Industria del Azuay

Abstract

The main focus of this integrative project is the development of a strategic planning proposal for the Cámara de la Pequeña Industria del Azuay within the period 2020-2023. As a starting point, a brief review of the organization's background, formulation of the problem and its justification is carried out. Based on this context, CAPIA's business philosophy is reformulated and an analysis of the organizational environment (EFI, EFE) is carried out, which allow detecting the strengths and weaknesses of the entity, as well as the opportunities and external threats, from this approach to generate long-term strategies through the CAME matrix. On the other hand, the strategic framework that analyzes the value curve of the business chambers of Azuay is developed, the competitive factors of the sector are evaluated, and through this, differentiation strategies are generated. In a complementary way, the Lean Canvas analysis and an annual operational planning based on activities and job title profiles of CAPIA are developed, which allow achieving short-term objectives and will remain aligned with the long-term goals of the organization. In addition, a strategic framework is developed that shows the evolution of the 2020-2023 management period, where goals to be met are proposed. Finally, conclusions and recommendations of the project are presented, which highlight the main findings of the study and it is intended that the developed plan serve as a guide in the decisionmaking of the CAPIA in its actions in the sector of business associations of Azuay.