Perfil del turista que visita el santuario de la Virgen del Rocío en el cantón Biblián provincia del Cañar

Abstract

The following research consist on knowing the current demand which has the Santuario de la Virgen del Rocío del Canton Biblián, which is indispensable for understanding the importance of the needs and preferences of the visitors. Therefore, this study focuses on determining the specific profile of tourists arriving at the sanctuary.

For that reason, there will be a first revision of the main features of the tourist demand, focusing on general aspects that are wondering about the profile in age, gender, occupation, and others. Some of these questions are answered on the first section. There is also a relation based on the profile of the visitors of the Santuario de la Virgen del Rocío with a variety of attractions of the province of Cañar. Finally, a critical point of view will be analyzed derived from the tourist profile. To fulfill the general and specific a survey, an interview, and a field observation have been used in order to get real information.