Diseño de un producto editorial ilustrativo e interactivo sobre artistas musicales de la escena ecuatoriana alternativa dirigido a jóvenes turistas entre 24 a 28 años en Cuenca - Ecuador

Abstract

The alternative genre in Ecuadorian music has not received enough attention from the mass media. Despite this, many artists from different cities in the country have decided to self manage to create, write lyrics and express the reality and sensitivity of today's Ecuadorian youth. In my degree project, I propose the creation of an editorial product that uses graphic design and illustration to promote alternative music. The idea is to create a book of illustrated postcards that reflects the personality and style of each chosen artist, in order to motivate young tourists to discover and give this musical genre a chance.