Propuesta de rediseño interior del: “Economuseo Municipal Casa del Sombrero” (Cuenca, Ecuador): áreas museográficas y de mercadeo

Abstract

The Ecomuseum located in the city of Cuenca-Ecuador is aimed at preserving and disseminating the toquilla straw hat, a cultural and ancestral value of this region. It also sells products made by the women who work in the institution, mainly hats. This project presents an alternative for a museum, which we believe will provide a better and more efficient distribution of spaces at an aesthetic and functional level, both in terms of cultural exhibition and the commercialization of its pro - ducts. This topic was chosen firstly because of the minor interest given to this institution, even though it is the only ecomuseum in the city, and also because of the little respect and value given to the toquilla straw hat and its history. The project is divided into three sections: the first chapter presents a conceptual in - vestigation of a museum and an ecomu - seum, its scope and characteristics. We conducted research on the process and history of the toquilla straw hat; regar - ding the property or the building of ecomuseums, we analyzed the distribution of spaces and ergonomics in all of its areas. The second chapter presents a study of the existing regulations in the city of Cuenca regarding real estate. An analysis of other ecomuseums around the world, provided great insights so as to recommend new ideas and possible solutions. In the third chapter there is a proposal that encompasses spatial and furniture design in order solve the problems that had been identified. The proposal is based on a complete analysis of everything that surrounds the toquilla straw hat, we developed a conceptual idea that we intend to pass on to visitors, generating proposals of: chromatic, illumination, materials, shapes and style