Diseño de filtros para stories en Instagram sobre la cosmovisión andina del Ecuador

Abstract

The technological proposal is based on the analysis of the Andean worldview of Ecuador and it investigates the elements which are part of the main Andean deity as well as the symbols that somehow give meaning, aesthetical value, spiritually and historically to ancestral cultures. On these referents, conserving the ritual logic, the mask has been chosen to as the main vehicle to bring ancestral culture to contemporaneity. Knowing that one of the most influential social media platforms on young people is Instagram, we´- ve used one of its tools such as filters to create augmented reality masks. This concludes with a series of 3 functional interactive filters with their respective variations based on the reinterpretation of the elements mentioned above, molded from an applied methodology to the creative process and on the other hand, the application of the software Spark AR from the knowledge of Paul Brown, to build the filters, all this with the purpose of delving briefly into the identity and alter ego of the new cultures, configuring the final work in a user on the social network Instagram.