Elaboración de un modelo de producción rentable para un cortometraje ecuatoriano, aplicado al caso de El Camino de Solano

Abstract

This monograph presents a profitable production model for the Ecuadorian short film El Camino de Solano through the analysis of different production models used in three Latin American short films. The theoretical perspectives used include the following concepts: the cinematographic production, taken from the book Producción cinematográfica (Cinematographic Production) (2012); Johanna López (2019), Cuencan film producer; the regulation for short films of the Academy of motion Picture Arts and Sciences (2018); and the profitability guidelines of the Revista española de Financiación y Contabilidad (Spanish Journal of Financing and Accounting) (2002). The Return on Investments (ROI) metric was used for the analysis of the profitability on short films, taking as a guide the article Análisis del ROA, ROE y ROI by Antonio Andrade (2011), of the Universidad Peruana de Ciencias Aplicadas, adapting it to the particularities of audiovisual production. This study wishes to propose a profitable production model for the short film El Camino de Solano. This monograph was thought in response to the lack of academic interest in the financial aspect of national short films. Because of the health crisis due to the COVID-19 pandemic, the filming of the short film El Camino de Solano had to be canceled five days before its commencement, therefore, the focus of this study is mostly theoretical, addressing production strategies that take into account the precariousness to which the audiovisual sector has typically been subjected to, which affects filmmaking in general