Propuesta de actividades turísticas para el feriado de Carnaval en la ciudad de Cuenca, provincia del Azuay

Abstract

This project aims to propose an offer of tourist activities for the Carnival holiday in Cuenca, due to the little movement that exists within the city and the lack of coordination with the private sector during this date. Upon this, a study was conducted based on a qualitative and quantitative approach, which helped set the preferences and expectations of tourist, both domestic and foreign, in addition to knowing the criterion of entities in charge of the work desk. In this way, a variety of tourist activities raised for this festival, which will be delivered to the Cuenca Tourism Foundation, who will appoint the corresponding department for its execution.