Estudio de las estrategias comunicativas que promueven la participación ciudadana en el GAD de la parroquia Checa del cantón Cuenca

Abstract

The next study of the communicative strategies in the Decentralized Autonomous Government (GAD) of Czech, is due to the lack of research to determine how citizen participation in this territory is concretised specifically in terms of strategies of communication between the population, social organizations and the GAD. Based on a qualitative work, some assumptions of the central problem were resolved. Concluding that in the Czech GAD, there is no planning in strategic communication. However, the virtue is that the topics investigated are woven around an environment full of challenges of community interactive