Modelo de negocios para la importadora de textiles Nahimtex periodo 2018-2020

Abstract

The objective of this project is to know the current situation of the Importadora de textiles Nahimtex and design a business model establishing the main strategies to improve management and business processes, because it is currently managed empirically. The first part defines concepts that will be used throughout the business model, followed by the collection of primary information, which identifies how the company is in relation to the textile sector in the province of Azuay; this information is very useful for the development of the value chain, CANVAS model, matrices EFE, EFI, SWOT and MPEC, strategic plan and operative plan in which the advantages, disadvantages and future actions to be carried out in the Importadora Nahimtex will be considered. Finally, the economic and financial situation of the importer in recent years will be analyzed and projections will be made in which the viability of the project will be evaluated, as well as its impacts and risks.