Modelo de negocio para fortalecer el sector toquillero en el cantón Sigsig en el periodo 2017: caso práctico Asociación de Toquilleras María Auxiliadora

Abstract

The objective of this graduation project is to set up a business model for the Maria Auxiliadora Toquilla Straw Weavers Association, as a means to improve competitiveness and efficiency in their operations.

This association’s most prominent activity is the manufacture of toquilla straw products and it is located in the canton of Sigsig, Azuay; nonetheless, they sell their merchandise to a national and international market.

The research made for the construction of the model starts with a diagnostic at a micro and macro-economic level, both inside the organization and out. This preliminary study assumes that the main necessities of this association come from the constant changes of the business environment, as well as the competitiveness level that the organization has to preserve inside its marketplace.

The business model and its main characteristics were developed based on a process of continuous improvement, through the construction of a marketing plan, strategic plan, distribution, and financial analysis. Also, an impact and risk analysis was developed, which can be presented at the implementation phase of the model. This will allow to guarantee the correct implementation and operativity of the model.

Finally, it was concluded that the execution of the model by the organization will result in a considerable development in the market, its stability in it, and the advancement of financial outcome at the end of each period