Plan de comunicación aplicado al Colectivo Amor Animal

Abstract

The present intervention project is a communication plan applied to the Animal Love Family Collective, FAAN, a non-profit foundation that looks after the welfare of domestic and wild animals in a situation of vulnerability, as well as awareness of People in this area in the city of Cuenca. The main focus of the diagnosis, planning and execution of the present work is to enhance the organization and the internal communication, as well as the external communication of the Collective, through the realization of different activities and the application of communication strategies, improving and positioning the image of this Institution in front of its different audiences.