Implementación de un periódico comunitario, en la parroquia Baños, perteneciente al cantón Cuenca

Abstract

The present titling work includes the process of research and implementation of the virtual newspaper "El Bañense". In order to determine the feasibility of this means of communication, a study was carried out through a survey directed at 376 residents of the area. According to the research, 94.68% of the parish population has access to the internet and 98.94% agree with the implementation of this newspaper, among other aspects.

This project has a content of four chapters; first one details the history, political organization, customs and traditions of Baños community. The second chapter develops some conceptual elements on alternative communication, popular, community, digital journalism. The third chapter describes the research developed from surveys on elements relevant to the implementation of the virtual newspaper. In the fourth chapter presents the virtual newspaper, its conception, thematic and the graphic design proposed.