Caracterización y análisis de la demanda de productos de cerámica del Ecuador en el período 2015

Abstract

Innovation in housing construction and other types of buildings concerning health, education, hotel, recreation, etc., services has caused that in Ecuador today that people become more demanding with the types of materials for construction. Such is the case of materials in clay used for the finishes and decorations of buildings such as floor coverings for floors and walls, specifically ceramic and porcelain products. For this reason, the demand for these products at national level is analyzed and characterized during the period 2015. Initially, this research deals with the current situation of the ceramic sector in the national industry, its national and imported products and the main production companies, which serve as support for the respective calculation and analysis of demand beause this study is base don the sales of the ceramic industry during the year 2015. The construction sector and the consumption of these products is presented in great quantity by this sector. Also, the fluctuations of the same have contributed favorably to our economy. For the respective analysis of the ceramic demand, three groups have been identified, such as distributors, builders and final consumers, the same as the main customers of the different companies producing ceramic coatings, identifying these groups will be able to determine the consumption of each. The study is at national level, due to the complexity of the industry and the limited information available, we will only work with secondary sources. Concluding in this way that the ceramic industry is directly related to the construction industry. Faced with the difficult economic situation in the country, the producing companies must take action in this regard so that the applicants can access their godos.