Plan de comunicación y propuesta de innovación para Radio Universitaria en la Universidad de Cuenca

Abstract

The project: "Communication Plan and Proposed Innovation for University Radio at the University of Cuenca", started from a conceptual review of the radio from pre production, production, programming and promotion.

Today the radio searches new projects and work designs to improve its operation and management. To understand its position, depth interviews was conducted to teachers of the School of Social Communication, seeking qualitative responses to determine very important factors, based on their judgments of their overview of the radio, current positioning strategies and how these they could improve. In addition a questionnaire was made to fifth and seventh cycle journalism, they goes to courses in radio, with quantitative and qualitative questions were tabulated to understand its position on the draft, an interview was also made to the current charge of the Radio and its director, and his perspective on how is this medium according to your point of view contrasted.

With the responses, proceeded to establish the main weaknesses and strengths taking into account the three criteria, so key points that need to be reviewed by all involved in the Race of Social Communication were found. Communication Plan and Proposed Improvement, part of an ideological change of teachers and students, showing the main authorities of the University, the work being done, and so get them involved in their participation to turn the Radio was built university in an organized and properly structured entity. As the proposal and review all the analysis, it can be seen shortcomings and possible solutions within the Online Radio.