Aplicación de la gráfica jama coaque en la producción de un cartel de tipografía ilustrada

Abstract

This project seeks the application of the iconography of an ancestral Ecuadorian culture in contemporary Ecuadorian graphic design. Looking first of all to cover the need to implement the pre-Columbian graphic identity as part of our present and future. In this way the Ecuadorian design would have a distinctive to the world design. The project seeks to couple, merge and generate a new visual product based on the pre - Columbian aesthetics of Jama - Coaque culture synthesized with typography. And of this synergy results the typography illustrated (lettering) that appears applied in the format of poster A2 being part of the global trend in the category of typographic poster.