Propuesta para la creación de un complejo turístico comunitario, sostenible y autosustentanble en la parroquia de San Rafael de Sharug -cantón Pucará

Abstract

The following monograph proposes a business plan focused on a sustainable Community Resort to generate the development of tourism within the communities of the parish of San Rafael de Sharug. This issue arose due to the work done as interns in the area of Volunteers of Azuay in the Azuay Provincial Government and the Autonomous Decentralized Government of the parish San Rafael de Sharug - Pucarácounty. Thus, this project aims to benefit the people by strengthening their daily activities, customs and traditions as well as becoming a dynamic complement to the economy improving their quality of life. The approach used for this project were technical visits using direct observation as a key tool for the gathering of primary information and secondary data collection as well as interviews and surveys to both residents and national and international tourists. So that the elaboration of a sustainable community resort can have a good reception in its execution, a preliminary study determining and indicating certain foregoing aspects like a situational assessment of the parish is necessary. Such study needs to be composed of an analysis of the opportunities and threats of the competitive environment using the different market forces created by Michell Porter, a marketing plan for the respective project dissemination and the development of the financial part to conclude its practicality determining the viability and cost-effectiveness through market research applied on an analysis of demand and supply.