Propuesta de promoción turística de los atractivos culturales del centro histórico de Cuenca, mediante la aplicación para dispositivos móviles geo aumentaty, 2015.

Abstract

The present research entitled “Proposal of touristic promotion of the cultural attractions to the Historical Center of Cuenca, through the application for mobile devices Geo Aumentaty, 2015”. Aims to identify and prioritize the main cultural attractions that have the historic center of the city and carry out a market research with the purpose of formulating a proposal for a suitable tourist promotion through the use of a technological tool, practical and accessible of augmented reality that allows the different cultural touristic attractions of high hierarchy that has the historicalcenter through the use of any mobile device (Smartphone, tablets, iPad) that has internet connection. For which was used the application "Geo Aumentaty" and through the same was created a route called “Cuenca Cultural” through which will be the promotion of the main cultural touristic attractions of the historical center facilitating textual information, links to web pages, geo location and how to get to certain attractive. Finally, a mix of communication was conducted with the most appropriate tools that allow to achieve a proper promotion of Geo Aumentatyapplication as well as the diffusion of the route "Cuenca Cultural.