Propuesta de modelo de gestión integral para comercializadoras de materiales de construcción. Caso práctico Rivas Quizhpe Cía. Ltda. período 2014

Abstract

This project looks at an integral management model for marketing of building materials in the city of Cuenca. The purpose is to develop a management model that allows optimal and aligned operations through implementing this model. This work is divided into the following chapters. The first chapter refers to the general aspects of the franchisee. The second chapter analyzes the macro and micro environments of the construction sector in Ecuador and the internal analysis of the company. The third chapter presents the integral management model. The fourth chapter looks at the monitoring and evaluation of the integral management model, followed by the conclusions and recommendations. Lastly, the bibliography and corresponding annex are presented.