Propuesta de diseño interior para una tienda de calzado femenino, aplicando espejos para generar efectos visuales

Abstract

This work proposes a new commercial design for a feminine shoe store. The principal axis is the use of mirrors that enhances product display and the shop design. This improves the user experience and produces new sensations when the client is buying the merchandise. In order to achieve these objectives was done a research about the Visual Merchandising parameters, which have been followed for get a more seductive shop and improve the showcase characteristics and also the proper way to use mirrors that allow enhance the aesthetic with the aim to revolutionize the customer shopping experience.