Cambios en la preferencia de compra en la línea de cuidado personal, durante la declaratoria de estado de excepción en Ecuador en el marco de la pandemia por COVID – 19, en los habitantes de los cantones: Gualaceo, Paute, Guachapala, Sevilla De Oro, Sígsig, Girón, Santa Isabel, Nabón, Chordeleg, San Fernando, Azogues, Cañar, Déleg, Biblián, Tambo, Suscal, Limón, Gualaquiza, Sucúa, Méndez, Macas, San Juan Bosco, Logroño y Cuenca rural

Abstract

The article arises from the ignorance of the changes in the purchase preference of Ecuadorians as a result of the COVID-19 pandemic, therefore, the main objective of this research is to evaluate the purchase preferences in the line of personal care products in the population of different cantons of Ecuador, from the declaration of a state of emergency for COVID-2019. The methodology used will be mixed, qualitative for the bibliographic review and quantitative through the application of statistical tests that show the preference of consumers through the variables: brand, presentation of products and type of store. For the contrast, daily sales of personal care products data will be analyzed before and during the state of emergency in the years 2018, 2019 and 2020. To carry out this study, information from the sales of a distribution company of mass consumer products focused on the personal care line will be used. This company has as main points of sale stores and self-services in the cantons: Gualaceo, Paute, Guachapala, Sevilla de Oro , Sígsig, Girón, Santa Isabel, Nabón, Chordeleg, San Fernando, Azogues, Cañar, Déleg, Biblián, Tambo, Suscal, Limón, Gualaquiza, Sucúa, Méndez, Macas, San Juan Bosco, Logroño and rural Cuenca. Through the development of the research, it is expected to provide relevant information on the changes in the preference for consumption of personal care products during the pandemic, information that will be relevant for making decisions