Diseño y propuesta de implementación de un modelo de gestión fundamentado en la metodología del Balanced Scorecard para las estaciones de servicio de la ciudad de Cuenca. Caso de aplicación: Estación de Servicio Narancay Cia. Ltda

Abstract

The analysis performed to the Narancay Service Station Enterprise was determinate be passed through a series of financial difficulties and management, such as: less of control the operations, resources and assignment of responsibilities, generated at the root of the main problem which is the absence of management model capable of practicing focused action to efficient use of the resources, the correct making decision and measurement of result. Chapter 1 is about the knowledge of area and background of the company, heading to the third sector, main power entities and laws and regulations in addition to the authorized distributors and service stations including company specific information and economic activity.Chapter 2 contains the theoretical framework of the model Balanced Scorecard, followed by the organizational models, management theories and management control systems.Chapter 3 contains a situational and interpretative analysis of the company from the study of internal and external environment and SWOT.Chapter 4 is reduced in the action plan of the methodological model for which we proceeded to restructure the mission, vision and values, followed by the formulation of strategies, objectives, indicators and the strategic map giving way to the design of the Balanced Scorecard.Finally, Chapter 5 contains conclusions and recommendations to a successful implementation this model.

Key Words: Balanced Scorecard, Hydrocarbon Sector, Service Station, EP PETROECUADOR, commercialize, distributor, indicators.