La Sostenibilidad de los emprendimientos sociales en el cantón Cuenca, un análisis desde la racionalidad en la toma de decisiones

Abstract

Currently, social entrepreneurship has gained notoriety because it seeks to provide innovative answers and solutions addressing various social needs. However, achieving sustainability is a challenge, since its main focus is social rather than economic. Therefore, rational decision making, considering social, environmental and economic benefits, are essential and necessary factors to achieve sustainability. Therefore, the objective of this research is to determine the influence of rationality in decision making on the sustainability of social enterprises. The method used to answer this objective was a quantitative study with simple random sampling of 162 social enterprises in the canton of Cuenca, using a logistic regression model as an analysis technique. The results show that these two variables are significantly associated, which indicates that the higher the level of rationality at the time of making a decision, the greater the probability that the venture will be sustainable.