Estrategias de innovación sustentable en la industria: un estudio exploratorio

Abstract

Industrial processes are designed to manufacture products and services that meet customer needs. A sustainable approach could promote the reasonable use of natural resources with their respective management, recovery, conservation, and administration. In this sense, for an industry to be considered socially and environmentally responsible, the use of clean and environmentally friendly technologies could help improve its competitiveness, as it offers the possibility of participating in different national and international markets due to its sustainable approach. The objective of this document is to identify the sustainable innovation strategies developed by the industrial sector to manage economic, social, and environmental aspects, as well as consumer preferences based on the acceptance of sustainable products or services. It is based on a critical review of the literature from a qualitative and quantitative perspective. Research articles and complementary documents were selected and analyzed from the Scopus, Science Direct and Google Scholar databases for the period 2015 - 2023. The main results indicate that there are some sustainability strategies with an external and internal approach at the industrial level focused on the care of water, waste and energy, as well as the preference that consumers have for the main trends presented by a sustainable product or service developed through environmental awareness, focusing mainly on reducing pollution, saving energy, water and the consumption of local products or services.