Estrategias para la comunicación efectiva de sostenibilidad en la Universidad de Cuenca

Abstract

The communication of sustainability represents a challenge to strengthen environmental awareness in university students and future professionals, since there is difficulty in transmitting information in a clear and timely manner, which creates a scenario of uncertainty that results in harmful practices for the environment. atmosphere. Objective: Develop strategies to effectively communicate sustainability at the University of Cuenca and create a pilot sustainability reporting model that promotes the transparency of information about sustainable practices and their impacts. Methodology: Descriptive study, approached from a mixed approach that included the analysis of 53 articles obtained with the PRISMA model and the application of the Dolphin method and a checklist to the reality where the research is encouraged. Results: Communication for sustainable social change is an act that promotes collective participation in the analysis of real situations and decision making; encourages the exchange of knowledge that allows us to understand the implications of environmental degradation. The category with the lowest rating at the University of Cuenca fell on sustainable culture, revealing certain shortcomings in the actions promoted by the institution, so that interest groups can satisfy their needs, without conditioning their well-being and the environment. Conclusions: The sustainability report is an effective communication strategy at the University of Cuenca, as it allows us to guarantee a transparent and coherent communicative act with the institutional reality, clearly revealing the commitment acquired by the university towards the adoption of practices that contribute to care environment.