Tratamiento digital del art toys con iconografía ecuatoriana, para una mayor participación en las dinámicas de la cultura visual dominante

Abstract

Ecuador's iconographic diversity is affected by the growing popularity of the imposing current of Visual Culture, today dominant, full of standardized representations that at times cancel out the more regional and national expressions. In this context, we proposed to enrich with digitally produced Ecuadorian archaeological iconographies the contemporary practice of Art Toys, increasing the participation of Ecuador in the dynamics of the dominant Visual Culture. Thus, the work Ecua Toys: a visual dialogue with the past works with archaeological iconographic elements, exploring diverse artistic expressions through the use of personalized figures made with a diversity of techniques and materials. These representations reflect the national identity and incorporate aesthetic aspects derived from digital treatment, in an interdisciplinary sculptural proposal composed of two series of three pieces each. These two series, produced with specialized software and retouching techniques for a visual-archaeological reinterpretation, pay homage to the Cañari and Inca cultures, through the Cañari Cashaloma and the Inca Chacana as the supporting base of the former. The set emulates the essence of an Art Toys type toy, with all its parts contained inside, and uses boxes that incorporate the symbolism of an earthenware pot as a container; boxes that play a fundamental role in provoking emotion and surprise before the objects they contain inside. Both series playfully propose to discover the mystery contained in each of the boxes, in an aesthetic realization that fuses the ancestral theme with the more contemporary visuality of the Art Toys product.