Modelo de negocio para la Empresa Manufacturera Sumipega periodo 2017-2020

Abstract

The purpose of this graduate research remains about of a diagnosis of the current situation of the company Sumipega in the city of Cuenca, which allowed the development of a business model that promotes competitive improvement and participation in the market, allowing it to be more effective, efficient and efficiently in its operations. The proposal of this patterns begins with the generalities of the company making a diagnosis of this area, managing to define positive and negative aspects that Sumipega faces in its environment. Therefore, a business model is proposed that suggests how the company should operate in activities related to the construction area, mainly in the area of marketing and strategic planning, due to important shortcomings identified in this investigation. Finally, it was concluded that the application of the model in the company Sumipega will allow it to achieve an important development in the market, increasing its economic benefits.