Valoración de Responsabilidad Social Empresarial en seis establecimientos de alojamiento de la ciudad de Cuenca-Ecuador, 2018

Abstract

The research herein evaluated Corporate Social Responsibility (CSR) in six accommodation establishments in the city of Cuenca-Ecuador, one for each category. The methodology designed within the Project DIUC regarding Sustainability Indicators was used, which counts with 30 general indicators, 18 specific indicators, and 140 variables regarding Corporate Social Responsibility. The study was based on a qualitative analysis of indicators and of methodology to be applied; second, surveys were applied to the interest groups in governance, internal customers, providers, clients, community, and environment for each establishment that was evaluated; and, finally, a CSR category was given to the mentioned establishments. The results demonstrated that the reached category in social responsibility is independent of the accommodation category of the establishments. Besides, the majority of them obtained the B category in CSR. The interest groups that were best developed were the clients and governance, whereas those that were mostly neglected were the employees and the environment.