Análisis de la comercialización de champiñones frescos “Agaricus bisporus” en los principales supermercados de la ciudad de Cuenca - 2023

Abstract

The marketing of fresh mushrooms in the city of Cuenca has seen a considerable increase in recent years. Today they are found in every supermarket in the city and even in local markets and minimarkets. However, the companies producing this mushroom are in other cities of the country the same ones that do not cover the supply required to satisfy the consumer. The problem lies in not meeting all the demand, because this is imported from other countries. For this reason, the main objective of the research was to analyze the marketing of fresh mushrooms "Agaricus bisporus" in the main supermarkets in the city of Cuenca. According to the population of Cuenca and supermarkets along with their branches located in the urban sector of the city, interviews were also applied to market managers and surveys to a target audience, being those who are economically active. The results obtained through surveys are significant; 90.21% know the existence of fungi suitable for human consumption; In addition, it was possible to show that the supermarket preferred by consumers to purchase this product is CORAL HIPERMERCADOS with a 55.06% acceptance; moreover, it is stated that 62.79% of consumers agree with the price that this is marketed. Finally, it can be concluded that the marketing of fresh mushrooms is intensifying in our city due to the high popularity that is having this product