Análisis, desarrollo y propuesta de modelos de negocio especializados en la provisión del servicio de Internet en el austro del país

Abstract

Currently, in a globalized and competitive market in any line of business, it is imperative that organizations study, develop and implement sustainable business models that can be molded to the current environment and allow them to be sufficiently competitive in the face of unexpected changes. The present work takes into consideration that one of the largest sectors that have had a growth boom is that of telecommunications, specifically the Internet service, whose need for the service has been leveraged that, after the pandemic experienced, many of the activities daily have become digital or virtual. That is why, it begins by developing a review of the economic situation of the country and the impact of what happened is analyzed, in various aspects that move the economy, such as education, work, industry, etc. In addition, the reality of internet provider companies in the southern part of the country is studied. Next, concepts of fiber optic technology are reviewed, and the necessary knowledge in the construction of a GPON network is deepened. After that, a methodology is proposed to develop the business model, which allows integrating all the internal and external perspective of a telecommunications organization, in charge of providing the fiber optic internet service. Finally, after the analysis of the financial summary and its results, it will be possible to determine if the project of an internet provider franchise company in the south of the country is sustainable over time