Gestión de proyectos culturales: estudios de prefactibilidad para el emplazamiento de centros en los imaginarios culturales del cantón Cuenca, estudio piloto, parroquia Baños”

Abstract

The aim of this paper is to describe the inputs for the location of a Living Cultural Center in the parish of Baños in Cuenca, as a pilot project in the form of Cultural, Communal and Civic Management, whose bases are the models of Stewardship, Devoutness, Estate, Sponsorship, that is put into practice in the expression of Intangible Cultural Heritage in the popular-religious celebrations in the Province of Azuay. Qualitative methodology was used, by means of field observation, ethnography, and semi-structured interview, as well as documentary bibliography. Applying cultural research from a Mapping of actors and cultural expression, and a Mapping of Cultural Management, it was possible to systematize a social aspect, which has not received a corresponding level of attention. In this way this paper attempts to show how cultural expression, cultural entrepreneurship and cultural management can become a driver of development from the management of knowledge and non-polluting technologies, in order to care for our planet.