Ferretería y bricolaje en la ciudad de cuenca: diseño de una empresa online para la comercialización de productos de ferretería y bricolaje en la ciudad de Cuenca. Periodo 2021

Abstract

The project consists of determining the feasibility of designing an online company for the commercialization of hardware products and diy in the City of Cuenca, a city that has a growing population and high demand in virtual purchases. To have a clear idea, an analysis of the economic and social environment was carried out, in the same way a theoretical framework to serves as a guide in the elaboration of the project. An investigation was carried out through surveys and interviews, under a mixed approach (qualitative - quantitative), with scope (descriptive - explanatory) when interpreting the results, where the saple was of 174 households, with an acceptance of 93,10%. In addition, with the information gathering, the necessary resources to execute the project were determined, requiring an initial investment of $1.242.045,14. From the financial point of view, a five-year projection was made to determine the feasibility through quantitative indicators, with a VAN $1.194.929,00, TIR 59%, PRI of 2 years four months; this indicates that the project is feasible.