Relación entre el uso efectivo de las TIC y las decisiones gerenciales en PYMES

Abstract

The article is based on the results of an exploratory study on Information Technologies Communication (ICT) and managerial decisions in small and medium enterprises (SMEs). The idea is to find out the reason to the company’s low permanence factors in the market. They have: inefficient models application of internal and external communication, reduced use of ICT implemented inside the company, inappropriate use of computer packages and underutilization of additional services provided by Internet operators. It was found also out the administrative organization have small organizational behavior management which is inoperative. All the above factors affects management decisions. Therefore, an analysis of weak managerial aspects, especially the information flow of the use of ICT through an exploratory qualitative research presented as a series of possible correct steps and strategies to implement design was developed to face the Free Trade Agreement (FTA) in Colombia. Finally, the advantages of efficient communication presented through operational and IT measures, showing some management tools to be taken to improve productivity.