Análisis exploratorio de directrices en la gestión de responsabilidad social como base para su integración en el modelo de gestión empresarial Imagine

Abstract

Corporate Social Responsibility (CSR) is a concept whose application, in the practices of companies, has become a trend in the business field worldwide, because it generates a competitive advantage and promotes sustainable development. The concept of CSR covers a wide range of aspects and the main institutions and authors working on the subject propose different classifications of such aspects. Being socially responsible implies the commitment to consider the expectations of all related interest groups when making decisions and developing operations within organizations. This research seeks to determine the most important CSR standards applied worldwide and their main guidelines for their management, thus identifying their areas of application, actors and interest groups. For which, a review of literature related to principles, foundations, standards and existing regulations regarding the management of Corporate Social Responsibility was carried out, so that the scope of CSR can be clearly conceptualized and analyzed. Based on the defined methodology and an approach towards the manufacturing industry, these results were carried out to the local reality. So you can define the standards used and most used, identify the guidelines with greater frequency and priority in their application, as well as determine the benefits and challenges that provide the implementation of Corporate Social Responsibility within the industry. As a final result of the study, a proposal of all the CSR components is presented, with their respective guidelines and evaluation indicators for their correct adaptation to the IMAGINE management model, which in its first version of business management does not take into account any of these parameters.