Gestión de riesgos corporativos para las áreas de compra y venta para la Empresa "Comercial SB" de la ciudad de Cuenca

Abstract

In the Commercial S.B. there are corporate risks management areas for buying and selling, because to this is a small company and it lacked planning guidelines. For that reason, this thesis is about actions that lead to strategic analysisand the formulation of strategic objectives for both the shopping area and the sales, identifying risks and describing them, and posing controls to mitigate them were developed. Additionally, a SWOT analysis was performed, identifying strengths, weaknesses, opportunities and threats of the company. It was proposed a process of purchases and sales that will help operations within the company are efficient. With these contributions, Commercial S.B. can improve activity and be able to be competitive in the local market.