Modelo de negocios para la transformación del centro comercial Girón en un mercado municipal inteligente

Abstract

The present business model have as purpose to provide the guidelines and tools that contribute to improve the management and economic development of the “Centro Comercial Girón” and activate the economy of the Canton Girón to have an Intelligent Municipal Market that will attract own citizens and strangers making it tourist attraction, not only for the presence of innovation but also the cordiality of citizens and fresh products, proper to the zone keeping the tradition. Also have a recreation and meeting space. For this to become a reality is indispensable not only to adapt the infrastructure but also the organizational and associative adequacy to meet the strategic guidelines and the customer needs. All this will make possible to compete against new commercial formats and consumer behavior. Definitely will generate value added to the Municipal Market that will favor the commercial image.