Activación de marca en redes sociales de la aplicación Mi Pichirilo en la ciudad de Cuenca

Abstract

This project consists in the mark activation of an application for smart telephones, using social nets through creative strategies, trying to stand out the mark to generate new downloads.

Mi Pichirilo® application is directed to people who have digital tools for the communication with access to the Internet and that look for methods that help them in their daily activities, in this case, of an application that reminds them important aspects related to their automobile, which can usually be forgotten or omitted until it is too late.

A research study to know what the most appropriate way to get the target was made, and it was determined that people are very interested in publications that offer them information and entertainment; therefore, it was tried to satisfy these needs by means of a calendar that helps to keep a better control on the published contents, generating interest both on the page and on the publications and taking advantage of this interest to invite them to download the application.

Publications such as tips about mechanics, classical cars, videos about car industry, among others, had a great impact; for that, it can be said that with creativity and fulfilling the planned activities, good results can be obtained on mark activation.

With a reasonable budget an activation can be done, managing a fan page on social nets and with it, to encourage a mark to position itself in the market and in the costumer’s mind.