Estudio de factibilidad para la implementación de un hospedaje tipo glamping en la parroquia Principal, provincia del Azuay

Abstract

Tourism in Ecuador has experienced significant growth, but some places, such as the "Principal" parish in Chordeleg, still do not take advantage of its tourism potential. Innovative approaches need to be sought to strengthen tourism activity and make it an attractive accommodation destination for visitors. That said, this study aims to develop a feasibility study for the implementation of a Glamping type lodging in the Principal parish belonging to the province of Azuay. For which, it began with a documentary research to identify the tourist potential and the unmet needs of the demand in the Main parish. Market analysis, Porter forces and Kotler segmentation were used. In addition, the economic, administrative and financial viability of a glamping type lodging in the parish was analyzed with the use of tools such as Porter forces and SWOT analysis. A proposal for the implementation of Glamping was also developed, which included a marketing, administrative, financial and environmental plan, based on a causal-comparative study and strategic planning. Determining that, the implementation of this project if feasible, with the conditions provided against the different items. Keywords: feasibility, hosting, glamping