Propuesta de modelo de negocio con la metodología Canvas para la Empresa Carrocerías R. Guzmán en la ciudad de Cuenca, periodo 2016–2017

Abstract

The companies have been growing significantly with a continuous improvement of their process, reaching high levels of quality in their products and services, aimed at the satisfaction of their customers and by doing that achieving a competitive advantage. The present work shows the analysis made to the company Carrocerias R, Guzman from the city of Cuenca, through the model business Canvas, where a union is made with the nine modules that this business model contains, in which improvements are proposed in the production process and activities that lead to the success of the company, as well as improving customer satisfaction, offering a better service with high quality products and in the time agreed by the parties and with lifetime guarantees in each of the bodies sold. The company will focus more on its employees giving them work benefits and providing constant training in each area of work. They are gonna improve the delivery of supplies and materials necessary for the manufacture of the bodies and the time it takes to make the requirements, as well as the time it takes to arrive, will be handled in a more adequate manner, so we can solve the inconveniences in a better way. The construction of the union in the business model Canvas is dynamic and innovative, in which the improvements needed for the processes of each module are placed for the continuous improvement of the company.