Generación de un clúster para la comercialización de productos de las microempresas artesanales del Azuay

Abstract

The purpose of this work is to generate a cluster to improve the marketing of handicraft products in the province of Azuay, specifically for those handmade crafts, for this we have used a methodology with quantitative and qualitative approach that allowed the application of different data collection techniques to analyze the current situation of artisans, since this sector is experiencing problems of competitiveness; Mainly the little help from public and private institutions have not allowed the producers of handicrafts to consolidate their offer in different markets, also because of the pandemic they have had to implement new marketing channels that help them to be more efficient in the sale of their products, however they do not have all the productive factors necessary to remain stable in the market. The information gathered has provided an overview of the situation of the artisans, revealing that there is a great diversity of handicrafts in the province, made by skilled people with special skills; however, their work has been undervalued for a long time, preventing them from generating sufficient income to improve their quality of life