La responsabilidad social empresarial enfocada al sector de servicios: “actividades de peluquería y otros tratamientos de belleza” de la ciudad de Cuenca. Propuesta de diseño de un plan de responsabilidad social empresarial para la Empresa Svetnadia. Periodo 2015.

Abstract

The general objective of this research project is to analyze the Corporate Social Responsibility (CSR) of the Service sector: “Hairdressing activities and other beauty treatments” in the city of Cuenca, and make a proposal for designing a plan of Corporate Social Responsibility for the company “Svetnadia”. For analysis of the sector,we use the indicators provided for the model of ADEC- Ethos 2009, which were developed in order to measure the level of CSR that small and medium businesses. For these reasons, we proceeded to use this model for analyzing CSR, since establishments engaged in the activities of hairdressers, are mostly SMEs. After the indicators were applied and the results were interpreted, it was concluded that the Service sector “Hairdressing activities and other beauty treatments” does not perform CSR management, as most establishments do not perform practices related to this business model. Finally, we carried out the analysis in the beauty center “Svetnadia” and CSR plan, where different strategies that the company could adopt to improve its level of CSR were presented.