Representación de la identidad cultural de la chola cuencana, en la fotografía periodística de diario El Mercurio de la ciudad de Cuenca (década 2009-2019)

Abstract

The research "Representation of the cultural identity of the chola cuencana, in the journalistic photography of the newspaper El Mercurio of the city of Cuenca (2009-2019 decade)", had as a general objective to study the journalistic photographs, their titles and legends, published in newspaper El Mercurio, in the decade of 2009-2019, where the chola cuencana is published, to know how a narrative of cultural identity is built, within the framework of the Organic Law of Communication (LOC, 2013). The methodology used was a transversal study, with an interpretive and bibliographic review method, based on the case study of the Diario El Mercurio of the city of Cuenca. The corpus consisted of the review of 3650 copies of the ten-year newspaper library. The chola cuencana, in the ten years of study, appeared as the protagonist in 508 news items with photographs. It was concluded that the discourse is still managed by the media and official entities; It is necessary to manage a third discourse, one that comes from one's own voice, one that allows one to strengthen everything that their collective identity implies, as well as to make visible and vindicate the leading role of the chola cuencana in society, their problems and needs.