El turismo y su rol en la generación de empleo: caso de estudio graduados de la carrera de turismo de la universidad de cuenca y las operadoras de turismo de la ciudad de Cuenca

Abstract

This research project aimed to analyze the role that tourism careers play in generating employment, with emphasis on graduates of the career of Tourism of the University of Cuenca and on tour operators of the city of Cuenca. The study was conducted applying two methodologies: a quantitative through structured surveys addressed to graduates to assess their employment status and other qualitative through interviews aimed at tour operators in the city of Cuenca, in order to analyze the labor demand of these companies. In the first case, 157 graduates were surveyed and in the second case there were interviewed seven representatives of major tour operators in the city of Cuenca. As a result of this study, It has been possible to understand the factors that affect the employability of graduates of the career of Tourism of the University of Cuenca, the level of satisfaction with the degree, their occupancy level; as well as analyze the employment process. It has also been possible to analyze labor demand of the operators of tourism of the city of Cuenca, the most required professional profiles, the generic and specific skills most valued, means of recruitment, selection tests most used and the most common deficiencies presented by professionals.