Propuesta de un plan de desarrollo turístico para el cantón San Fernando, provincia del Azuay

Abstract

The canton San Fernando belonging to the province of Azuay, began as a small hamlet of the canton Girón in 1562, with the passage of time it was declared as a canton in 1986, it is located in the south of Ecuador, approximately 64 km from the city of Cuenca. Its territory borders the cantons Cuenca, Girón and Santa Isabel, its privileged geographical location provide the territory with natural and cultural resources that make it an attractive place for tourist activities. Despite this and due to the absence of a tourism development plan that provides the strategies and guidelines necessary for the development of tourism, these resources have been wasted. It is for this reason that the present work seeks to determine the tourist potential of the canton, through a survey of tourist attractions, an analysis of supply and demand and a territorial diagnosis, with which the formulation of plans, programs and projects will be carried out, which when executed optimally will promote the tourist activity in the canton. Keywords: Development plan, tourism, natural resources, programs, projects, tourism potential, San Fernando. Trabajo de titulación: "Propuesta de un Plan de Desarrollo Turístico para el cantón San Fernando, Provincia del Azuay"