Modelo de Negocios para la empresa Golden Market Corp. GMKTC S.A.S. período 2023 - 2026

Abstract

The objective of this degree work is to design a CANVAS business model for the company "GOLDEN MARKET CORP GMKTC S.A.S, period 2023-2026” to achieve its positioning in the Cuenca market, several strategies are proposed for its operation and organization, being a company that will offer services of Marketing (place and promotion) and Administration (planning and organization). The study begins with documentary research to develop the diagnosis of the current situation through reports and magazines; in addition, field research used a survey of small and medium enterprises in the city of Cuenca to identify op portunities, supply and demand. In the strategic planning analysis, the external and internal environment was studied to formulate strategies, actions, long-term objectives and business philosophy, and the CANVAS model was developed to visually identify the main aspects of the business model. Finally, with the financial and risk analysis, it is demonstrated that the model is viable with a positive NPV and an IRR higher than the discount rate, while identifying the risks that may affect the development of the activities and proposing mitigation measures to prevent them.