Parodia al consumo en la sociedad, utilizando la contra-publicidad y la manipulación de los lenguajes, medios publicitarios y los espacios públicos de forma artística

Abstract

In the present research it is parodied the consumption in society, using the counter-advertising and the manipulation of the languages, media and public spaces, in an artistic way. A theoretical study is carried out and a practical way to irrational consumption objects by society, influenced by mercantilist systems that use commercial advertising with their languages, brands, products, which beguile us and influence to appropriate its objects, many and varied. As an example, we see advertisements of cell phones exposed by mobile phones. Also, how some artists use advertising language critically, parodic and rebellion against the system of consumption , participating, taking out of context, using common and everyday objects by moving them to an artistic and counter-advertising inspired by pop - art and the Dadaism . Hacking a billboard, in public spaces, participating as suggestive canvas, is an effective way to get your message to more people at the same time it shows how society is immersed in a world of unbridled consumption of objects. For that reason it is proposed to parody on a billboard, located in Azogues, those messages of mobile phones, using their own messages, logos and advertising slogans, with a character that invites reflection and claim to society