Análisis de los factores motivacionales desde la perspectiva del consumidor para elegir un destino de bodas y el rol de la hotelería: Una revisión sistemática de la literatura

Abstract

A systematic literature review was conducted to analyze the motivational factors in choosing wedding destinations from the consumer's perspective, as well as the role of the accommodation industry in this process. The study was structured in three methodological phases: theoretical foundations, bibliometric analysis, and an examination of trends and research gaps. An observational design with a mixed-methods approach, descriptive scope, and longitudinal focus was applied, developed under the guidelines of the PRISMA protocol (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) using the Scopus database. Quantitative data were processed using the Bibliometrix tool, complemented by a critical review of the qualitative literature. The findings revealed that the main consumer motivations include economic variables, favorable weather conditions, scenic appeal, reduced logistical stress, the search for privacy, family reconnection, recommendations from social capital, and the simplification of legal procedures. Regarding the role of accommodation, it was determined that this sector only becomes a key factor in decision-making when the establishment establishes itself as an attractive destination in its own right or when it serves as the central hub for event planning. It is concluded that the accommodation industry should implement specialized services for this market niche and design comprehensive packages that combine the wedding celebration with the honeymoon.